Transforming into a Trusted Learning Advisor with Dr. Keith Keating

"I'm going to switch the word measurement to determining value.... It needs to start with our stakeholders identifying what they deem valuable... It starts with, first, what's important to the business, what's the strategy, and how are you aligned to their strategy? Not your own."

As the field of Learning and Development (L&D) evolves, professionals must shift from being order takers to becoming strategic business allies. In a recent Talent Development Think Tank episode with host Andy Storch, guest Keith Keating shared invaluable insights on this transformation. Based on their conversation, here's a short guide to embarking on this critical journey.

Brand Your Initiatives

Name your projects thoughtfully to capture attention and respect. When senior stakeholders see the effort put into branding, they're more likely to take your initiatives seriously.

Leverage Credible Data

Support your discussions with data from reputable sources like the World Economic Forum and McKinsey Global Institute. This lends credibility to your ideas and decisions.

Invest in Career Development

Personal and team growth is crucial. Like Andy Storch suggests, seeking external validation and balancing it with internal resources can greatly enhance development strategies.

Build a Robust Toolkit

Keith Keating advises learning advisors to assemble a comprehensive toolkit and nurture vendor partnerships. This equips you to offer diverse and effective solutions.

Measure Impact

Constantly assess the effects of your L&D efforts. Though challenging, measurement is essential to demonstrate value and secure ongoing support and investment.

Embrace AI

AI is reshaping L&D. Familiarize yourself with AI tools to complement your work and stay ahead in your field. Tools like Chat GPT can handle some tasks, accentuating the need for L&D professionals to be more strategic.

Immerse Yourself in the Business

Really understand the business's goals and language. Anticipate your stakeholders' needs to provide proactive solutions rather than merely reacting to requests.

Start Your Own Table

Don't wait for an invitation to existing discussions. If you have value to add, initiate the conversation and set up your own platform for exchange.

Value Relationships

Develop relationships across departments, particularly with the CFO, outside of the budget season. This is key to being viewed as a trusted advisor rather than just a budget line item.

Stay the Course

Becoming a trusted learning advisor is an ongoing process. Focus on stakeholders' perceptions and work towards consistently being seen as a strategic partner. Keith Keating's journey and insights remind L&D professionals that evolution is not only about adopting new technology but also about fostering meaningful relationships and championing strategic value within the business. For more in-depth guidance, consider picking up his book, Becoming a Trusted Learning Advisor.

Be sure to listen to the full episode on the Talent Development Think Tank Podcast!

Dr. Keith Keating serves as a Chief Learning and Talent Officer, collaborating with numerous Fortune 500 companies worldwide. He is the author of the groundbreaking L&D practitioner's guide, 'The Trusted Learning Advisor.' A respected industry author and sought-after keynote speaker, Dr. Keating ardently champions lifelong learning as the pathway to seizing control of one’s career trajectory. He is also an advocate for talent development and leverages his platform to emphasize human talent as the cornerstone of organizational success. He resides in Toronto.

Dr. Keith Keating
Dr. Keith Keating

Listen to the podcast episode here:

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The Talent Development Think Tank Community is where talent development professionals come together to share best practices, discover the latest trends, hear from experts and solve challenges so that they can perform better in their jobs and help their companies develop their people more effectively. If you are looking for new ways to engage and develop your people and accelerate your career success, this is the place for you. We have two levels to accommodate the different phases of where you are in your talent development career and journey.

About Andy Storch

Andy Storch is an author, consultant, coach, speaker and facilitator on a mission to get the most out of life and inspire others to do the same. He is the author of the book, Own Your Career Own Your Life, which is designed to help professionals stop drifting and take control of their futures. Andy is also the host of three podcasts, including The Talent Development Hot Seat; Own Your Career; and My NFT Journey. He is the co-founder and host of The Talent Development Think Tank Conference and Community as well as the host of the Talent Development Virtual Summit. Andy has consulted and taught strategy, sales, leadership, finance, and innovation to business leaders all over the world including companies like Salesforce.com, Oracle, Google, Toyota, State Farm, Red Bull, Deloitte, EY, KPMG, HP, Sony, Cisco, Tiffany & Co and others. Andy holds an MBA from the University of Southern California’s Marshall School of Business where he served as President of the MBA program and a BS from the University of Florida (Go Gators!) His purpose is to love and support his family and to impact the world by inspiring people to stop drifting, take control and live life with Intention. He is a husband and father of two kids and lives in Orlando, Florida, USA.