Navigating Distributed Work: Lessons on Effective Collaboration with Mark Cruth

Teamwork can happen anywhere if you do it intentionally. You don't have to be locked to a desk, you don't have to be chained to an office in a way that you thought collaboration can only happen there.

In a recent episode of the Talent Development Hot Seat podcast, host Andy Storch and Mark Cruth delved into the challenges and opportunities of managing distributed teams in today's global workforce. Mark, a principal modern work coach at Atlassian, shared valuable insights gained from his extensive experience helping organizations navigate the complexities of remote collaboration.

Here are some key takeaways and actionable steps to help you effectively manage your own distributed teams:

Embrace Intentional Technology Use

Mark emphasized the importance of using technology intentionally to bridge the gaps created by different time zones and locations. Tools like Confluence and Loom can be powerful allies in fostering collaboration and communication across distributed teams. Loom, in particular, allows for engaging video-based interactions, enabling screen sharing, conversation, and commenting around shared content. By deliberately leveraging these tools, you can create a more connected and aligned team, even when working asynchronously.

Implement Asynchronous Communication Strategies

Traditional synchronous meetings can be challenging when team members are spread across time zones. Mark highlighted the benefits of asynchronous communication methods, such as using Loom for weekly updates and town hall meetings. By shifting to an asynchronous approach, you can increase engagement and participation while ensuring that information is effectively distributed to all team members. Encourage your team to embrace asynchronous communication whenever possible to optimize collaboration and productivity.

Foster Intentional Togetherness

While remote work offers many benefits, it's crucial to create opportunities for intentional togetherness. Mark discussed the concept of "intentional togetherness," which involves bringing distributed teams together at specific times for collaboration, trust-building, and connection. Consider organizing quarterly team meetups in different locations to foster a sense of belonging and alignment. These in-person gatherings can have a lasting impact on motivation, trust, and collaboration, even after team members return to their remote work environments.

Design Collaborative Workspaces

When distributed team members do come together in person, it's essential to provide workspaces that facilitate collaboration and teamwork. Atlassian's office spaces are designed with open areas, white boarding spaces, and social gathering spots to encourage interaction and ideation. Consider how you can create similar collaborative environments when your team meets in person, whether in a traditional office setting or an off-site location.

Prioritize Onboarding and Integration

Integrating new employees into a distributed team can be challenging, but it's essential for their success and sense of belonging. Mark emphasized the importance of detailed onboarding plans, connections, mentorship, and training programs to effectively integrate new hires. Offer a mix of self-directed learning, virtual programs, and in-person boot camps to help new team members feel connected and supported. Experiment with cohort-based approaches to foster a sense of camaraderie among new hires.

Embrace Individual Work Styles

In a distributed work environment, it's crucial to be intentional about accommodating individual work styles and needs. Mark discussed the use of a user manual tool to help team members understand and respect each other's unique ways of working. Encourage open communication about personal needs and boundaries within your team, and establish explicit working agreements to ensure everyone can work in the way that best suits them.

Maintain Regular Team Alignment

Maintaining team connections and alignment is an ongoing process, much like fueling a car to keep it running smoothly. Mark cautioned against waiting too long to reconnect, as it can lead to lost opportunities and dysfunctional teamwork. Make a conscious effort to regularly bring your team together, whether virtually or in person, to maintain a strong sense of connection and purpose.

By implementing these strategies and lessons learned from Atlassian's Mark Cruth, you can effectively manage your distributed teams, fostering collaboration, trust, and productivity across time zones and locations. Remember, the key is to be intentional in your approach, leveraging technology, communication, and in-person interactions to create a cohesive and thriving remote team.

Be sure to listen to the full episode on the Talent Development Hot Seat Podcast!

Focused on practice over theory, Mark is a pragmatic modern work designer and coach. With over a decade of experience experimenting with teamwork practices at places like Boeing, Nordstrom, Charles Schwab, and Rocket Mortgage, Mark's mission is to inject modern ways of working, a transformation mindset, and the power of expert storytelling into everything he does.

Today Mark works as the Principle Modern Work Coach for Atlassian, a company focused on unleashing the potential of every team! Mark spends his days coaching both Atlassian and customer teams on new ways of working, then sharing what he's learned at events around the world!

Mark Cruth
Mark Cruth

Listen to the podcast episode here:

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Here’s why you need to be at Talent Development Think Tank 2024. You’ll get:

  • The latest industry trends/insights to help attract, develop and retain the best people in your organization
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You’ll also hear from leading experts and thought leaders in the talent development space. Including Vayner Media’s Chief Heart Officer Claude Silver.

About Andy Storch

Andy Storch is an author, consultant, coach, speaker and facilitator on a mission to get the most out of life and inspire others to do the same. He is the author of the book, Own Your Career Own Your Life, which is designed to help professionals stop drifting and take control of their futures. Andy is also the host of three podcasts, including The Talent Development Hot Seat; Own Your Career; and My NFT Journey. He is the co-founder and host of The Talent Development Think Tank Conference and Community as well as the host of the Talent Development Virtual Summit. Andy has consulted and taught strategy, sales, leadership, finance, and innovation to business leaders all over the world including companies like Salesforce.com, Oracle, Google, Toyota, State Farm, Red Bull, Deloitte, EY, KPMG, HP, Sony, Cisco, Tiffany & Co and others. Andy holds an MBA from the University of Southern California’s Marshall School of Business where he served as President of the MBA program and a BS from the University of Florida (Go Gators!) His purpose is to love and support his family and to impact the world by inspiring people to stop drifting, take control and live life with Intention. He is a husband and father of two kids and lives in Orlando, Florida, USA.